Featured in the ANA Forward (Association of National Advertisers) on May 13, 2021
To be sure, technology and online regulation are top of mind for brands and organizations. But they shouldn’t overshadow the needs of people. That means marketers must get to know their audiences — and not just on an insert-first-name-here basis, but in ways that will legitimately help to inform how brands create memorable customer experiences. ... Keep reading.
Featured in AW360 (Advertising Week) in October 2020
As a marketer and technologist, I find the possibilities of a data-driven future thrilling. As a human, I’m a bit skeptical and a tad nervous, mixed in with a whole lot of hopeful. The irony here is that we often talk about these two experiences as if they are separate – the brands we work for and the real-life, flesh and blood people we are trying to connect with. And let’s be honest, we are those people. ... Keep reading.
Featured on the Acxiom.com blog on January 15, 2020
I grew up in the age of the card catalog and Encyclopedia Britannica. If you had a question about any given topic, you had to make the trek to the library, dig through the card catalog, and then use the Dewey decimal system to roam the library aisles in search of your answer. ... Keep reading.
Featured on the Acxiom.com blog on May 14, 2019
For anyone who has ever sat through an English literature class, you know that stories are widely open to interpretation. I remember listening to professors speculate about complex symbols and imagery layered in stories, absolutely certain that the long-dead author had purposely intertwined these complex details. ... Keep reading.
Featured on the Acxiom.com blog on March 27, 2019
Years ago, I had a leader whose feedback during my annual review was simply this, “You’re just too nice. We don’t want you to be a jerk or anything, but you’re really just too nice.” He chuckled awkwardly and shifted in his seat. Seriously? What is a person to do with feedback like that? It felt deeply personal and especially troubling because it’s important to me to be the same person at work that I am in my personal life. ... Keep reading.
Featured on the Acxiom.com blog on March 19, 2019
This week I’m attending the Gartner Data & Analytics conference for the second straight year. (I highly recommend it, by the way.) And twice today I’ve heard references to an open-source car. Basically, the presenter puts up a slide with a picture of a bunch of mechanical parts, and the premise is this: if you had access to all of the parts you wanted or needed for free, could you build your own car? The presenter poses the question to the audience of hundreds, and maybe one or two hands go up, if that many. Let’s face it – most of us can’t even change a tire anymore, much less build our own car. ... Keep reading.
Featured in the Glen Rose Reporter on April 4, 2018
With all the news about data breaches and the latest revelations about the social media platform to rule them all - Facebook - I’ve been doing a bit of soul searching. And the question I keep coming back to is: What am I willing to trade? ... Keep reading.