Executive Storytelling
I help executives strategize and create the stories they want to tell. We work together to find the interesting angles and then develop the content. These are their stories, and I simply had the privilege of being a guide and a collaborator. Here are some of my favorite examples:
2024 Marketing Predictions - Data-driven, AI-Fueled Experiences
Featured on Acxiom.com on December 18, 2023
Over the last two years, I made marketing predictions like the QR Code would rise again, everything would be an ad network, physical and digital spaces would unite into a phygital world, and brands would become more defined by their customer experiences than their actual offerings. Despite a marketing ecosystem that is deeper than ever, these trends are rapidly being adopted and changing our world. ... Keep reading
Should Advertisers Still Enter the Metaverse
Featured in Fast Company on November 8, 2023
AI may have stolen the headlines, but don’t count the metaverse out, particularly when it comes to the future of advertising. Marketers and people need reliable, engaging, and safe ways to interact with each other, and the current adtech and media landscape has seen a tumultuous first half of 2023, to say the least. ... Keep reading
What Every C-Suite Executive Needs to Know About AI
Featured in Fast Company on July 31, 2023
It’s the most disruptive technology since the introduction of the internet. It’s being discussed from newsrooms to boardrooms. Every vendor that comes knocking on your door is talking about it. It has the potential for so much good, but without adequate oversight, it’s equally poised to create challenges. ... Keep reading
A National U.S. Data Privacy Law Would Solve a Trillion-Dollar Problem
Featured in VentureBeat on September 25, 2021
While the infrastructure package recently passed by the Senate is a critical piece of legislation for the future of the U.S., it leaves out one important area: data.
As a significant challenge facing all businesses in the U.S., data is a modern kind of infrastructure that needs to be addressed with the same care and consideration as roads and bridges. It’s also a critical underpinning for many of the benefits of expanded broadband services, including equitable access to information and free internet, that lawmakers have already incorporated into the bill. ... Keep reading
What Marketing Looks Like When It Respects Peoples
Featured in MediaPost on April 28, 2021
The day of reckoning is here, and there is no going back. Brands must have genuine care and concern for their customers. People wants brands to be socially responsible, morally ethical and altogether trustworthy. They also want meaningful customer experiences and an even value exchange for the money and time they spend with brands. ... Keep reading